Conduct keyword research regularly, in coordination with LitExtension's business objectives, to generate content ideas and optimize existing content.
Build backlinks by several methods, such as email outreach, seeding…
Review Site Audit reports to identify areas of opportunity for SEO initiatives and fix basic technical issues on our websites.
Develop and maintain on-page + off-page optimization and management tasks.
Keep track of keyword rankings, analytics, and website performance on a daily basis.
Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact a website's technical performance.
Work heavily with SEO tools, especially Google Keyword Planner, Ahrefs, Webmaster Tools, Screaming Frog, SEM Rush, etc.
Create monthly performance reports using Google Analytics and Google Data Studio.
Work on WordPress site using programming languages (HTML and CSS).
Identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention;
Monitor the algorithms set by the search engines to keep updated with changes.
