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Conduct keyword research regularly, in coordination with LitExtension's business objectives, to generate content ideas and optimize existing content.
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Build backlinks by several methods, such as email outreach, seeding…
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Review Site Audit reports to identify areas of opportunity for SEO initiatives and fix basic technical issues on our websites.
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Develop and maintain on-page + off-page optimization and management tasks.
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Keep track of keyword rankings, analytics, and website performance on a daily basis.
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Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact a website's technical performance.
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Work heavily with SEO tools, especially Google Keyword Planner, Ahrefs, Webmaster Tools, Screaming Frog, SEM Rush, etc.
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Create monthly performance reports using Google Analytics and Google Data Studio.
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Work on WordPress site using programming languages (HTML and CSS).
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Identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention;
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Monitor the algorithms set by the search engines to keep updated with changes.
