Product Marcom Executive Panasonic Vietnam Co., Ltd.

Product image content production (Photo, Video, Product review articles, other contents):
• ATL activities:
- Manage product information in Panasonic website, Facebook and other owned media channels
- Work directly with agencies for ATL/Digital campaign plan for each request from Product
- Marketing or from Marcom proposal. Monitor, optimize all campaign activities to achieve KPIs
- Work with Product Marketing for category survey or customer studying activities
- Monitor social listening tools to update all activities of competitors and propose countermeasures
• BTL activities:
- BTL activities for fridge (event, activation, showcase, premium, etc.)
- Work with Product Marketing to develop marketing direction and target for BTL activities
- Develop, monitor, optimize all BTL activities to achieve KPIs
- Cooperate and support key dealers for their BTL activities at shop
• Other jobs:
- Promote gift purchase and manage with warehouse-in
- Promote legal documents, contract and payment, other paperwork
- Prepare, monitor, update content, images of Panasonic products/ promotion information on dealer sites

Health Insurance Package
Competitive salary package with annual salary review and performance bonus twice a year
100% salary in probation time
Various training courses by company and from Panasonic Group
Laptop

• University graduated in related field
• 3-5 years of experience at the same position and prefer candidate that worked in Consumer Electronics Marketing area
• Expertise in Marketing tactics (ATL/BTL), Sales driven
• Interpersonal skills, aggressive and proactive, Good communication skill
• Good at English
• Creative, proactive, committed, customer service minded, can work under pressure