-Develop and constantly refine the positioning and messaging for ShopBase’s business.
-Use customer and competitive research and use it to influence product strategy and drive effective messaging.
-Develop effective marketing strategies: growth-hacking, content, email marketing, partnership, advertising, SEO, etc.
-Work with in-house teams (design, engineer, sales, etc.) to implement strategies.
-Lead product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market teams including sales.
-Generate high-quality content for prospective and existing customers including emails, blog posts, webinar content, landing pages, product videos and more.
-Collaborate with the wider marketing team to drive marketing qualified leads through campaign activities to targeted customers for your product.
-Measure, analyze and improve the important product and marketing metrics.
-Last but not least, don’t forget to play hard and have fun!
