- Manage and optimize Amazon PPC (Pay-Per-Click) advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct keyword analysis, create, and optimize keyword lists to enhance campaign effectiveness.
- Monitor and analyze campaign performance, making necessary adjustments to achieve revenue and profit targets.
- Coordinate with the Marketing and Sales departments to ensure advertising campaigns align with the company's overall strategy.
- Build and maintain relationships with Amazon representatives to stay updated on new features and market trends.
- Generate weekly/monthly reports on campaign performance and provide recommendations for improvements.