- Propose and implement Digital Marketing plan to achieve the company's goals (KPIs).
- Responsible for KPIs of customer data, driver partners and reach deployed on online media advertising channels.
- Ad orientation, advertising and optimization of the company's Branding campaigns.
- Report, analyze advertising data daily to make reasonable adjustments, plan to optimize advertising to increase the effectiveness of direct advertising: Increase Lead or Reduce Cost/Lead.
- Effectively monitor digital marketing activities, evaluate, measure and report on the performance of all digital campaigns against goals.
- Advertise and optimize digital marketing campaigns on online channels such as Google, Facebook, Apple Search, Tiktok to complete KPIs. (Competent in advertising in Google and Facebook is a must)
- Research and update the latest features and tips from Facebook, Google, Apple Search, Tiktok and new forms of online advertising
- Manage and operate activities with different Affiliate Partners/Agencies.
- Aggregate the monthly cost of each campaign for each ad object.
- Other tasks are requested by superiors.
