- Conduct thorough SEO audits for the website(s) to identify areas of improvement
- Perform keyword research and analysis to identify opportunities for content optimization. Research and building the list of Keywords for SEO projects
- Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices.
- Collaborate with the Content and Web Development teams to ensure SEO best practices are consistently applied across all digital content
- Experience in planning content, keyword and link strategy to boost the content to the top of search results
- Coordinate with the content team to build SEO-standard content for the website
- Manage and improve local SEO strategy and presence
- Monitor SEO rankings and weekly/monthly reports
- Good understanding of SEO Tools: Google Analytics, Google Search Console, Ahrefs,...
- Good understanding on OFF – Page, ON – Page and Technical SEO
- Understanding the factors that affect website rankings and search engine algorithms
- Excellent in link building skills (internal, external and backlink: Forums, Web 2.0, Social Book, Document Link, Google News, Guest Post, Textlink,...)
- Observe and research competitors → Monitor the ranking of competitors that directly affect the project to come up with new appropriate plans for the project
