- Research the US & Canada market to find out the right target audience’s insight/
- Generate ideas & Execute effective content on social platforms & other media formats for communication & advertising campaigns (photo, video, articles, interviews, brochures)
- Collaborate with the in-house team to brainstorm ideas, formulate strategies, and build communication plans for projects.
- Contact KOLs/KOCs for brand ambassador’s projects & Build up long-term business relationships.
- Manage official social media, as well as develop other digital marketing tools.
- Responsible for visual concepts on all platforms (Social channels, Website, Alibaba….).
- Plan and execute marketing activities, including trade shows, product showcases, distributor conferences, grand openings of new products, and promotions.
- Coordinate the production of local brand materials, including profiles, case studies, videos, and event materials.
- Supervise and guide the implementation of brand image standards at the distributor’s stores.
- Collect market research data and gather news materials for marketing purposes as requested.
- Monitor the effectiveness of your content.
- Conduct monthly performance reports (traffic, engagement, conversion rates, etc…).
