About the role
We are looking for a talented Brand Manager to develop Chicco in Vietnam. Chicco is the top 10 best well-known baby brands in the world. It is owned by Artsana from Italy, and has been in business for 60 years and is now in more than 120 countries.
Responsibilities for Brand Manager
• Develop and implement the brand strategy
• Plan all communications and media actions across on all channels
• Propose product development, pricing, and new product launches
• Complete thorough and regular competitor and customer insights analysis including researching
consumer markets and competitor activities
• Complete regular market research to keep up to date with customer trends and predict future trends
• Measure and report on the success of marketing campaigns
• Supervise advertising, product design and other forms of marketing to ensure the branding remains consistent
• Manage the financial budget for all Marketing activities of the brand
• Collaborates with internal and external strategic business partners to develop marketing strategies and plans
• Manage and develop team to achieve success together
