CORPORATE BRAND
- Lead all brand campaigns and related activities for raising brand awareness, strengthening brand positioning, reinforce compliance of brand guidelines on both on & offline space.
- Build corporate photo libraries, corporate profile, leaders & doctors profiles as full scale supporting activities towards reinforcing branding messaging.
- Pursue award opportunities of the hospitals.
- In charge of branded gifts to support brand and business initiatives.
REPUTATION MANAGEMENT & MEDIA RELATIONS
- Set up and manage execution of all internal process relating to media management e.g. media briefing, spokesman, risk and crisis management
- Be alert of potential media and social media risks for proactive reputation management following approved process
- Handle media contacts with regular engagements
COMMUNICATIONS
- Lead external communications initiatives and execution to support brand and business objectives
- Prepare all corporate communications
- Manage and grow corporate profile on relevant social media e.g. LinkedIn
- Work on initiatives and lead execution of internal communications and activities to raise awareness and engagement of staffs towards brand and business growth.
- Activities to enhance corporate culture of HFH
- In charge of managing internal communication channels
CORPORATE SOCIAL RESPONSIBILITY CSR
- Thematic CSR activities aligned with brand purposes and values
