Senior Brand Marketing Specialist VNDIRECT

POSITION PURPOSE

In this role, you will be supporting the development and enhancement of VNDIRECT & co-company brand awareness and values by re-defining VNDIRECT & Co-company brand’s positioning, building a consistent brand image & brand essence.

You will be collaborating with team leader, head of department, MKT and marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and branding campaigns.

AREAS OF RESPONSIBILITY

1. Develop plans and deploy branding campaigns:

• Support team leader in developing and executing branding campaigns in line with VNDIRECT & co-company’s brand strategy and responsive to the market trends;
• Conceive and develop efficient and intuitive marketing strategies to build a consistent brand image and to drive VNDRIECT & Co-company’s brand awareness.
• Conduct necessary market research and analysis to evaluate trends, brand awareness and competition ventures.
• Coordinate with internal and external stakeholders to organize and oversee advertising, communication campaigns across channels, closely monitor and develop performance reports.
• Develop branding copy for diverse marketing offline distributions (brochures, press releases, events...)
• Conduct sourcing process to select the right Marketing agencies for marketing services, closely oversee agency’s works.
• Plan and coordinate with the event team to organise creative and engaging marketing events;
• Work with the creative team or external agencies to produce marketing assets (photos/videography).

2. Programmes promotion:

• Work closely with Digital team to deploy multiple digital campaigns for product programs to acquire new leads.
• Liaise with cross-departments, especially faculty, to develop promotional content and materials.
• Plan and execute market penetration trategies for new markets, co-branding, sponsorship, and partnership opportunities to acquire public interests.
• Execute other duties and responsibilities as assigned.

1. Community of people who work with integrity and are committed to serving

• Professional financial working environment.
• Work with a spirit of mastery, creativity and challenge.

2. Income by ability

• Worthy income according to capacity and contribution value.
• Annual income adjustment is reviewed and evaluated.
• Participate in social insurance, health insurance, and unemployment insurance in accordance with labor law regulations.
• Health insurance and accident insurance 24/24.

3. Vibrant learning and cultural organization

• Open working space with modern equipment.
• Rich and exciting cultural and volunteer activities.

1. Essential:

• Bachelor’s degree in Marketing, Communication, PR or related fields;
• 03- 07 years in Branding and/or Product Marketing;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;
• Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
• Planning & Organising: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving: to analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in Finance/ Banking is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment.

2. Desirable:

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.