BEING A MEMBER OF THE MARKETING TEAM, YOU WILL:
- Work with the team to build the partnership, ads, content, email strategies & action plan;
- Maintain good relationships with current partners and identify new ways to grow the partnership;
- Reach out to new partners, potential opportunities for technology integrations, co-marketing, affiliates, and lead sharing;
- Create email marketing campaigns and automated emails on email tools such as Mailchimp;
- Develop social media campaigns, blog posts, and web content to align with leads acquisition goals;
- Work with various teams (design, product development, sales) to implement the plan;
- Measure performance of marketing efforts using well-known analytic tools;
- Manage team and train new team members;
- Stay up-to-date with online marketing trends and potential new channels and strategies;
- Conduct other tasks assigned by the project leader.