Market Research And Planning Specialist - Chuyên Viên Nghiên Cứu Thị Trường (Thu Nhập Không Giới Hạn) Công ty Cổ phần Vatech Việt

Market Research & Analysis:

• Conduct thorough research on the dental equipment market, including product trends, customer behaviors, and emerging market needs.
• Monitor and analyze competitors' marketing strategies, new product launches, promotions, and business activities to stay ahead in the market.
• Identify and evaluate key market trends that influence business strategies and consumer behavior.
• Provide actionable insights on competitive threats, market dynamics, and opportunities for growth.

Competitor Analysis:

• Track competitor movements on a regular basis, including pricing, promotional activities, new technologies, and partnerships.
• Benchmark Vatech’s products and services against competitors to identify strengths, weaknesses, opportunities, and threats.
• Develop a comprehensive competitor analysis report that will support strategic decision-making.

Customer Insights:

• Conduct customer surveys, focus groups, and interviews to gather in-depth insights into customer preferences, needs, and pain points.
• Analyze data to understand customer buying behavior, product preferences, and satisfaction levels.
• Collaborate with the sales team to collect real-time feedback from clients and prospects to refine marketing strategies.

Marketing Planning:

• Support the marketing team in creating detailed and data-driven marketing plans for product launches, campaigns, and promotional events.
• Align marketing strategies with market research findings to ensure targeted and effective campaigns.
• Provide market insights and competitor intelligence to help shape product positioning and messaging.

Trend Monitoring:

• Keep abreast of industry developments and technological advancements that impact the dental equipment market.
• Identify opportunities for innovation based on global and local trends in the dental industry.
• Ensure that Vatech is consistently informed about relevant market shifts and can pivot strategies accordingly.

Collaboration & Reporting:

• Work closely with the marketing, sales, CS Team to ensure market research findings are incorporated into strategic plans.
• Present research findings and strategic recommendations to the General Director and senior management.
• Develop reports and dashboards to provide continuous updates on market conditions and competitor activities.

• Attractive income: salary + bonus
• Working hours 5 days/week from Monday to Friday (off Saturday and Sunday)
• Enjoy full benefits according to Company regulations such as: social insurance, health insurance, unemployment insurance, holiday bonuses, birthdays, weddings, annual vacation..
• Professional, youthful working environment, fun and friendly colleagues Receive training and guidance to quickly grasp the job.

Qualifications:

• Bachelor's degree in marketing, Business, Market Research, or a related field.
• Minimum of 3-5 years of experience in market research, competitive analysis, or marketing strategy, preferably in the healthcare or dental industry.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• In-depth understanding of marketing principles, product positioning, and branding strategies.
• Excellent communication and presentation skills, with the ability to clearly articulate complex findings.
• Proficient in market research tools, data analysis software
• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Skills and Competencies:

• Market Analysis
• Proven Marketing Planning Skills
• Strategic Thinking
• Data-Driven Decision Making
• Proactive and Resourceful