Job Objective: Develop and implement content strategies to enhance brand awareness and drive sales in the Australian market.
Key Responsibilities:
- Develop Content Strategy:
- Create content strategies aligned with business objectives and the specifics of the building materials market in Australia.
- Identify target customer segments and research their needs and preferences.
- Content Creation:
- Produce diverse content such as blog posts, social media updates, videos, and infographics related to products and construction trends in Australia.
- Ensure content is accurate, engaging, and culturally appropriate for the Australian audience.
- Develop content for catalogs, proposals, brochures, and sales kits.
- Manage Communication Channels:
- Oversee and update content across company platforms, including the website, blog, Facebook page, and LinkedIn.
- Engage with customers on social media platforms, responding promptly to comments and messages.
- SEO Optimization:
- Conduct keyword research related to the construction and building materials industry in Australia.
- Optimize content to improve search engine rankings and increase organic traffic.
- Analysis and Reporting:
- Monitor and analyze the effectiveness of content campaigns using tools like Google Analytics.
- Provide regular performance reports and suggest improvements based on collected data.
- Internal Collaboration:
- Collaborate with other departments, such as design and sales, to ensure content aligns with the company's overall strategy.
- Participate in planning meetings and contribute ideas for marketing campaigns.
