Chuyên Viên Content Marketing (Mobile App) Early Start JSC

Advertising Content

• Design and write advertising content for online channels (Google Ads, Apple search, Unity, Mintegral, FB, Tiktok)
• Create ad templates, articles, and messaging that captivates users and encourages action (CTA)
• Analyze the performance of advertising campaigns and adjust content to optimize results

ASO (App Store Optimization)

• Optimize the app's title, description, keywords, and visuals on app stores (App Store, Google Play) to improve search rankings
• Research and analyze relevant keywords to enhance visibility and user acquisition
• Monitor and report on ASO performance, suggesting improvements to enhance outcomes

Research and Analysis

• Conduct market research and analyze user behavior to update content and strategies accordingly
• Analyze competitors and successful campaigns to draw insights and apply them to your content
• Perform A/B testing to evaluate the effectiveness of content and advertising strategies

Collaboration

• Work closely with other departments (marketing, design, product development) to ensure content aligns with the overall strategy

• Salary range: upto 30.000.000 VNĐ/month (Fixed salary: 10.000.000 - 14.000.000 VNĐ/month)
• Allowances: 1,000,000 VND per month on lunch and transportation
• Equipment and devices provided at work, or allowance for using personal devices
• Work in an exceptional, innovative, and dynamic environment
• Enjoy full transparency and open communication with colleagues
• Take advantage of tremendous opportunities for growth and career advancement
• Influence and help build personalized product experiences for millions of users
• Unlimited utilization of all Monkey products
• Opportunities to collaborate with renowned business partners (Facebook, Coc Coc, etc.)
• Chances to work in a well-recognized company which has achieved successes on both national and global scale, namely First Place Startup in 2016 GIST Tech-I Competition awarded by the American former President Barack Obama, First Place in Vietnamese Talent Competition, Top 1 Most Loved Children Application on App Store and Google Play
• First-handed experience with top-notch international teaching and learning materials and approaches
• Chances to work closely with excellent Vietnamese and American educators and linguists
• Positive and open-minded environment which is made up of people who are always ready to listen and share
• Courses fully funded by the company to improve one's competence and skills
• Annual salary review
• Bonuses on KPI, projects, new ideas, boost-up bonus; on-the-spot reward; rewards for new suggestions of contribution recognition and employee gifts on special occasions
• Number of days-off, public and New Year holidays, annual leave will be under Labor Law
• Attractive maternity regime for both male and female employees
• Entitled to Social insurance, health insurance, underemployment insurance and other benefits according to the company's policies
• Health screening and wellness check-up services at prestigious hospitals
• Daily tea-break, weekly gather-up, monthly birthday party and annual summer trip
• Other benefits are discussed during the interview

• Bachelor’s degree in relevant fields (Marketing, Communications, Journalism, or a related area)
• 1-3 years of experience in content advertising and ASO
• Excellent writing skills, creativity, and the ability to communicate messages effectively
• Strong knowledge of SEO, ASO, and online advertising tools
• Research Mindset: Ability to efficiently gather and analyze information and data
• Testing Mindset: Willingness to experiment with new strategies and optimize based on real results
• Data-Driven Orientation: Proficiency in using performance analysis tools (Google Analytics, App Store Analytics, etc.) to make data-driven decisions
• Proactive Attitude: Ability to work independently, seek solutions, and propose initiatives