- Define and execute the product strategy and roadmap for Shopify app & theme, taking into account market trends, customer feedback, and business goals.
- Conduct market research and competitive analysis to identify opportunities for product innovation and differentiation.
- Collaborate closely with engineering, marketing, and customer support teams to define product requirements, prioritize features, and ensure timely delivery.
- Drive the product development process from ideation to launch, ensuring alignment with strategic objectives and product vision.
- Develop a deep understanding of customer needs and pain points through user research, feedback analysis, and data-driven insights.
- Define key performance indicators (KPIs) to measure the success of the product and regularly analyze metrics to identify areas for improvement.
- Act as a product evangelist, communicating the value proposition of apps & themes internally and externally, and driving adoption among merchants.
- Stay informed about industry best practices, emerging technologies, and Shopify platform updates to inform product decisions and maintain a competitive edge.